Petra Labs is a specialized provider of custom software and services to help your brand win AI search. Each engagement is bespoke and customized to your specific use case. As such, our pricing can vary widely depending on several factors, including LLM patterns in your industry, your existing performance, competitive intensity, potential opportunity, and more. That being said, most customers pay between $10,000—$20,000 per month.

How Petra Labs Prices AEO Software & Services

When building a proposed Statement of Work (SoW) for a potential client, there's a few items that we take into consideration when determining the level of effort required to achieve their goals in AI search. These include:

• LLM behavior in your industry
• Level of customization required
• Where you're at today in AI search
• How aggressive your timeline and goals are
• Competitive intensity
• Potential opportunity in your industry

For a quick answer, most of our clients fall into the $10,000—$20,000 per month range. That being said, some fall into a slightly smaller range, and others can go as high as $50,000+ per month.

Continue reading to see what factors influence our pricing model.

LLM Behavior in Your Industry

LLMs draw on a wide variety of sources when assigning authority to your brand. These sources not only determine whether your brand shows up in an answer, but how you're described when you do.

These sources can be generally classified into a few buckets:

• Owned media (your domain along with your competitors' domains)
• Earned media (3rd party editorial, independent sources)
• Social (Reddit, LinkedIn, Youtube, etc.)
• Marketplaces (aggregators of services, including Etsy, the App Store, etc.)
• Government (government owned websites)
• Research (independent research aggregators, like ArXiv)

Depending on your industry, different sources may be more or less influential in LLM behavior. As you can imagine, some of these sources are easier to influence than others.

For example, if our software shows a lot of owned media in your citation data, that's a good sign, because it means that you can improve your presence by publishing the right types of blogs, help center articles, and more. This is generally more accessible than some of the other strategies because it's 100% in your and our control.

But, if your industry's citation data relies heavily on government sources, those can be much more difficult to move the needle on. Similarly with social-driven LLM behavior, earned media, etc.

As such, depending on the LLM behavior in your industry, it might be easier or harder to influence rankings, and as a result that impacts the recommended interventions and price.

Level of Customization Required

While all of our engagements are bespoke, some clients require more customization than others. This can be due to a few factors, including:

• Your industry (e.g. healthcare is typically very unique)
• How difficult is it to identify the prompts your customers are searching on AI tools?
• How many LLMs do you require tracking for?
• How specialized is the content that needs to be written for your space?
• How limiting are the brand guidelines you have in place?
• Your internal systems. Eg. are you using general tools like GA4 or custom site analytics tracking systems? Is your website built using Framer or is it custom coded?

Where You're At Today in AI Search

Pretty simple… if you're showing up at 0% today, and are completely invisible, it's hard to know how far below zero you are. Are you 1 blog away? 5? 100?

Companies who are starting their AI search journey at 0% visibility require more up-front investment, and as a result that may also impact recommended interventions and price.

How Aggressive Your Timeline and Goals Are

If you're looking for aggressive growth in a shorter time span, that will require more effort, man-power, and inference costs on our end, which in turn impacts the price.

Competitive Intensity

If you're in an industry where you're competing against competitors who don't even have AEO on their radar, it's typically much easier for us to shape the AI narrative, resulting in a lower price point for you (and vice versa as well).

Potential Opportunity in Your Industry

If you're in an industry where there are outsized potential returns from investing in AI search (e.g. perhaps you're in a space where you're targeting 18-24 year old men), then sometimes we are amenable to including clauses in our contracts where there's upside potential for hitting pre-determined metrics.

Because we are essentially providing "leads" in the form of AI-referred site traffic, there's a lot of factors outside of our control that influence at what rate those leads convert. As such, this is not typical for us to include in our contracts, but in certain cases the end market makes it more amenable to include.