Petra Labs is a specialized provider of custom AEO software and services. Our software reveals how AI systems perceive your brand today, and our team of experts offers bespoke technology and services where we do 100% of the actual, hard work to help you win AI search.

At a Glance

Petra Labs does 100% of the actual, hard work to get you mentioned in AI systems. Our team of AEO experts serves as an extension of your team. We are an incredibly high-touch provider that works with a select set of clients.

AI systems don't treat you the same as your competitors, so neither do we.

Continue reading to see the full scope of services we offer.

Owned Media

We have real humans write content for your site, and deploy it to your site. This includes blog content, help center content, landing pages, home pages, FAQs, and more.

High quality writing is core to our business. We believe that great content isn't just great for AEO, it should also be great for your real users who are finding and consuming it. Our team of human writers with SEO and AEO experience leverage AI tools to make their processes more efficient, but we bring real brand identity, storytelling, and tone to every piece we craft.

Earned Media

We secure placements on high-authority independent editorial sites. We specialize in identifying "arbitrage placements"—sites that rank very highly for AI engines but have low organic traffic, poor SEO, and low SERP.

This enables us to drive as much value as you'd get from 'blue-chip' placements, but with a fraction of the effort.

Social

We help optimize how your brand appears in social platforms. Contact us to learn more about how we do this!

Marketplace Optimization

Optimize marketplace listings and product descriptions to maximize AI presence and discoverability.

Technical AEO

Technical site optimization to ensure maximum discoverability by AI agents.

Reporting

Updates on performance, attribution, and competitive changes by real people, regularly. Our team of AEO experts is constantly monitoring your software deployment, ready to react to any changes in real time.

Our experts make sense of the massive amounts of data we generate so that you don't have to.

Software and Services Together

Services are only valuable when informed by cutting-edge, proprietary category intelligence that is unique to your business, and your customers.

Our team of AEO experts is enabled by our best-in-class AI marketing technology products that uncover insights with custom-built software for your use case.