Petra Labs is a specialized provider of custom AEO software and services. Our software reveals how AI systems perceive your brand today, and our team of experts offers bespoke technology and services where we do 100% of the actual, hard work to help you win AI search.
At a Glance
Petra Labs is a tech-native provider that leverages a mix of ready-to-use software and custom-built software solutions to ensure that you get the most out of AI search optimization. Our software is used in tandem with our services, led by our AEO experts.
AI systems don't treat you the same as your competitors, so neither do we.
Continue reading to see how our software works in detail, and what types of software we offer.
Prompt Generation
Petra offers engineers that build custom tooling to programmatically identify relevant prompts that you should be tracking at scale.
First, we build custom web scrapers that monitor online forums and places where real users discuss problems that they have. These can be forums like Reddit and LinkedIn. We then use natural language processing to filter, contextualize, score, and clean this data into usable prompts that we can track.
Sometimes we will also make custom data purchases from clickstream vendors or opt-in panels that aggregate real user AI search history at scale. Turning these data sources into one-size-fits-all queryable engines is difficult. Using them on an ad-hoc basis for each client is much easier, and allows you to get much better insight and results.
AI Visibility and Insights
Once we have a set of prompts that reflect real user search behavior, we track your brand's performance on those prompts using our software. There's a few modules included in our software, namely:
- Visibility: What % of queries do you show up in relative to your competitors?
- Average Rank: When you do show up, how high on the list are you?
- Citations: What are the sources that shape AI's perception of you and your competitors' brands?
- Sentiment: How are you described by AI systems? What pros and cons do they associate with your brand?
- KPCs: How does AI perceive you relative to your competitors against the most important customer Key Purchase Criteria (KPCs)?
- Insights: What are the next steps you should take to improve your AI visibility and sentiment?
To arrive at these insights, we "ask" AI tools the natural language prompts many times, at scale, until the results standardize. This is important because LLMs are probabilistic models, not deterministic ones. As such, unlike traditional search engines, we need to run many simulations to get the true answers. These simulations form the basis of our software's insights.
Attribution
Our engineers build custom attribution systems that plug into your existing data, revenue, and analytics tools so that you can measure which interventions are working, and how much.
Attribution is at the core of everything we do, and it's a critical component in ensuring high quality data across the board, from prompt generation to insights.
Software and Services Together
Technology and recommendations are only meaningful if you can translate them into real, measurable business outcomes.
Our team of AEO experts uses our software tools to action the recommendations and do 100% of the work to help you dominate AI search.