If AI can't find you,neither will your customers
Petra Labs is your hands-on partner for AI-driven search and discovery.
Beyond software, beyond an agency.
We combine deep AI research, proprietary data, and hands-on execution to make AI a growth channel for you.
For First-Movers.
Driving A 53% Increase in AI-Referral Traffic for Fractional Jobs
"Working with Petra has allowed me to focus on what I do best while they drive results in the background. It felt real when customers started saying that they found me on ChatGPT."
What we do
See how AI perceives you
Uncover how and when AI speaks about your brand when your customers ask questions.
Understand why
Trace the LLM's reasoning by seeing the citations, sources, and searches behind its recommendations.
Let us do the work
We act as an extended part of your team, finding and executing high-leverage interventions on your behalf.
How we do it
We learn what your customers are searching
We deep dive into your business, customizing a research approach tailored to you.
We run simulations and aggregate the results
We run thousands of prompts per week to uncover the patterns in LLM decision making and preferences.
We put the right content in the right places
We execute on strategy, content, and distribution—iterating and measuring attribution along the way.
HumanWin AI Search
Powered by our technology, we are a services-first company that believes in doing the work ourselves and being measured not by a dashboard, but by the traffic we deliver.